YOUR MESSAGE MATTERS!
EPISODE 10 of a Daily Dose of Greatness Quest with Trevor Crane
Your message matters. Your story matters. There are people out there that need your help.
I want to help you tell your story.
On today’s episode, Trevor shares the #1 most important strategy you can use to tell a POWERFUL story that makes a difference.
Trevor also shares how his $2.2 Million Bankruptcy contributed to saving one of his client’s life.
Your message matters. You have a responsibility to help the people who need to hear it. – Trevor Crane
What scares you? It’s possible that the story you’re most scared to share, is the story that you most need to tell.
Tell your story. At least to yourself. Have the courage to the things that SCARE you most.
At least, write it down in your journal.
Or, record it into your phone.
If you really accept this challenge, share your story with the world.
HERE’S WHAT YOU SHOULD DO NEXT:
Learn how to go from Blank Page to Best Selling Author in 90-days or less…
Sign up at: EpicAuthor.com
ABOUT TREVOR CRANE
Trevor Crane is best known for 2 bestselling books, High Paying Clients and Big Money With Your Book… without selling a single copy.
If you want to become IRRESISTIBLE to your ideal target client, and massively grow your leads sales and revenue, Trevor can help you craft a book that becomes your most powerful marketing tool, in 90-days or less. For details visit: EpicAuthor.com
Hey, hey, hey. Welcome back. Today we’re going to talk about your story and about you and your story, and how Your Story Matters.
Your message matters.
And I’m going to share with you a story that happened to me when I filed a bankruptcy and how that bankruptcy ended up helping me save someone’s life. I know you’re going to love today’s show. Not because of my story, but because I want to help you tell yours.
(INTRO – AUDIO)
All right. Welcome back. I’m very impressed that you’re tuning in here again, and I’m going to take you right into the background here. So in 2007, I was in a situation where I was … First of all, I want to acknowledge you for showing up here again. Well, all right, all right, all right. I’m very impressed that you showed up again, and today, I’m going to reward you with a strategy. I’m going to give you the number one strategy that you can use to tell a powerful story. One that can make a difference in somebody’s life. And so stick with me just for a second here.
I want to give you a little bit of background because in 2007, I found myself at the top of the world. Or, at least what I thought was the top of the world. I was in love. I had a phenomenal business. It was making me millions of dollars, and I thought that was very cool at the time. I could buy just about anything I wanted to buy. I could go about anywhere I wanted to go. And my daughter was born into my hands in our backyard in our jacuzzi. And I was on top of the moon, on top of the world. But in the next two years, I saw everything collapse.
By 2009, I had lost all my money, my homes. I owned two, one was my home, and the other was an investment property. There’s nothing like getting chased around to try to hide my car when they’re to repossess it. That was very gut-punching. And when my woman left me and took my daughter, who is now two years old, away from me, and left the state, I thought that no one would ever trust me ever again. And when I filed that bankruptcy, I was at the lowest of the low time in my life. With that said, by 2010, I had started to build my life back.
Unbeknownst to me, there are …
I like the Garth Brooks song, “I Thank God for Unanswered Prayers.”
As much as I wanted the first relationship to work out, it didn’t, and I found myself in a better relationship. A relationship with a woman that I knew I was meant to be with because I had had a journal post I had made years before, where I wrote down my ideal woman. In fact, Robin, who is now the woman I’m married with, married to, and I were dating, and I read my journal one day, and I couldn’t believe that she was literally every single thing on my list. Except for one thing. She didn’t have big boobs. It was on my list, but now we just had a baby, so she’s got big boobs now. So I guess I got everything that I wanted. HA!
And here’s the thing. In 2010, I thought I had my shit together, and everything was coming back, and I was starting to believe in myself. And I had a client who was a phenomenal client, always very happy, when she showed up with me. I was helping her with her business. I’ve been a consultant now for 16 years, helping people make money in their business. And she’s a speaker, and a coach, and a consultant, which is who I specialized in working with. I didn’t know it at the time, but she was going through some financial issues, and she was $40,000 in debt, and acknowledged to me one day that she was potentially suicidal, and she’d been considering taking her life.
Now I had just come out of a $2.2 million bankruptcy not 12 months before, and I couldn’t believe that she was making such a big deal about a $40,000 debt when I’d gone through the two million. But here’s the thing, as a consultant and as a coach, I don’t judge someone. I was just blown away and surprised that she was so upset. This woman was even an ex-nun. It was the last thing I ever would have thought about.
But because I’d gone through my challenges, I was actually able to connect with her in a way I wouldn’t have been able to if I’d have just been on top of the world, making all this money and living this quality of life that I think a lot of people would have looked up to and said, “This is pretty cool.”
But I wasn’t living the life I was meant to live. In fact, I had to walk through that fire. And when I was able to share the story with her, I was able to align with her, and connect with her in such a way, where I wasn’t judging her. But because I had gone through it, I could give her some of that pass, that it was okay. That it doesn’t mean your a liar, and a sinner, and that you’re a bad person because you got into a yucky financial situation, when things went South. And this is something that I had to deal with. I thought I was a loser when all that stuff was happening to me, but I had to recreate the meaning for myself.
But here’s my point. I was able to help her because I’d gone through that drama. Drama that very few people want to share. You might hear people bitching about their problems, and you probably hear people whining about them all the time. But here’s the thing. I was able to share my story, not in such a way that whined and complained and got peoples’ sympathy, but I was able to share it with someone in context to help her change her life.
So here’s my challenge to you. See, today is not about me telling you about my story. What’s more important is your story. And if there’s people in your life, people that you love, people that you care about, people that need to hear what you’ve gone through. That internal or external drama or trauma and how you’re still swinging.
You see, your message matters, your story matters. Every single day, I meet people who want to write their books and they tell me about their story, and they know that it’s powerful, but they can’t figure out how to tell their story. And they get too confused. They start at the beginning, they try to throw in everything that’s ever happened to them into their story.
So I want to give you the number one strategy that you can use to go ahead and get people’s’ attention with your message in such a way that can go ahead and change peoples’ lives. And here is the thing. You want to share the shit. You want to share the scariest, most vulnerable, challenging obstacle that you’ve gone through. When you associate to the story that you’re telling someone, and it has context, now here’s the caveat here. I would guess, I guess the step before you use this one secret, is that you get clarity about what’s your call to action.
Like who are you trying to help in this story, and like what do you want them to do? Like what’s the context and the purpose behind this, so that it actually has legs? Because if nobody understands what the hell you’re talking about and it doesn’t make any sense, so you have to give people context. You have to decide your purpose first, I would say. But then after that, I would challenge you, that the best story is one that shares the challenge or obstacle that you’ve had to go through.
See, this … We’re in a world where authenticity, and integrity, and vulnerability is the new marketing and branding. It’s one that immediately engenders trust in your audience. So the number one secret that you can use to go ahead and tell a powerful story is to tell something that is your fear, or something that has scared you, or some challenge that you’ve gone through. That skeleton in the closet. So that’s my challenge to you today. Is to, at the very bare minimum, write your story down. Like put it, do what I’m doing right now, and record your story.
Tell your story at least to yourself and share how you’ve gone through the shit, the fan, and share the things that scared you. And don’t share it from some perspective where you’re not associated to it, like you’re a robot, but feel the feelings and the emotions, and give your … Feel the feelings and the emotions and give yourself permission to go ahead and get associated to what you were going through at the time. A powerful story that you tell about your life will oftentimes trigger other people to visit their own life, and to create their own lessons and meanings in them.
This morning I get up and I read something, or I listen to something, or I watch something that’s inspirational and helps me. Motivational, it gets me excited. And today I learned about a woman who was an Olympic cyclist, or she was training for the Olympics. And as she was on this ride, and it was the most beautiful day of her life, and the next thing she knows, she was hit by a truck, and she was never able to walk again.
She shared her story.
She jumped right into … See, she took me to life before, how things were amazing, and then she took me through the most challenging time of when she wasn’t able to walk again, and she was in the hospital. She took me to all the challenges she had to go through, emotional and everything else, until she was able to build back her life in such a way, and within 12 months, she was flying. She was a pilot, that wasn’t just flying. She had trained herself to go ahead and become an instructor so she could help others. She went from … She said, “If I can’t walk, I might as well fly.”
This morning, I watched another video about Arnold Schwarzenegger and about how he was able to build his life from a vision when he was very young, 14 and 15 years old, and he saw the vision of what he wanted to create when he was living in war-devastated Austria, where they were going through a depression. And he created a vision for himself, and he shared about the hardships he’d gone through, and it inspired me. Today I heard a story of two young boys, probably six, seven, eight years old. They’re& brothers, and they talked about how much they loved each other.
One of the brothers had Down Syndrome, it was very obvious. But they talked about how they cared about each other. And all of these stories moved me. See, your message matters and I challenge you today to just make the decision to share your story. And as I just gave you that challenge, I’d say write it down in your journal, record it into your phone, do whatever. But tell your story in such a way that you actually associate to it in such a way, and then find a lesson in the meaning behind it. And share that with the world.
I told a story the other day about how … Every single day, I meet people who want to tell their story and put their story into a book. It said that 81% of people in the United States want to publish their book, they just don’t know how to do it. That’s why, one of the reasons why I started my publishing company called Epic Author. It’s Epic Author Publishing, and if you want to go check out my new training that helps you go from blank page to best seller, and you can create a legacy by writing your story, and turning your story into a powerful book that can change peoples’ lives.
Go check out my webinar at epicauthor.com
You can check that out and make sure that you write your story. That’s my challenge for you for today. And so your message matters. It’s time that you tell that story because there’s people out there who need your help.
I can’t wait to talk to you tomorrow on another episode of Greatness Quest, and make it a great day. I can’t wait to talk to you tomorrow. And if you get one thing from today’s message, it’s this.
Your message matters.
I’ll see you tomorrow.