It may not be that big of a deal to you…

But to me, this is pretty cool.

Forbes just published my content!

(I’m including the whole article below.)

I hope you like it!

12-Time #1 International Best-Selling Author, Speaker, and Founder of Epic Author Publishing
I have a confession: It took me 20 years to write and publish a book.

“Getting one done should be easy,” I thought. While I did finally figure it out (today, I have 12 books that are all bestsellers), I’m not the only one who has wanted to write a book and not been able to get it done.

In fact, 81% of Americans feel they have a book in them and want to write it. Simple math: That’s 200 million people!

But here’s the trap. Most people approach it the wrong way. (Yes, there’s a right and wrong way.) The result? Most people make books nobody cares about.

Writing the right book means it makes a difference to your reader.

So let’s debunk the misinformation (lies) some traditional publishers and/or writing coaches may tell you. Here’s how to write the right book — fast.

1. Get some help.
Most people make the mistake of going at it alone. Stupidly, I did this for 20 years.

If you look at the acknowledgments of any book, from any successful author, you’ll see they thank and credit an army of people who helped them get their book done. Successful authors don’t work alone.

Finally, I got smart and hired my first mentor. The first thing he helped me do was to get clarity about the right book to write. Eventually, I tossed out all of the garbage I’d been writing for years. I pulled out a blank piece of paper and got my first book done in 24 hours.

Yes! Twenty-four hours.

That book became a number-one bestseller on Amazon in four countries and stayed there for months. No one was more surprised than me.

And then, I multiplied my income ten times over in 12 months. Imagine that — adding a zero to your income. And it wasn’t from selling books, but by selling more of my products and services.

Writing the right book made a difference to my audience, and in turn, it grew my brand, my business and my mission.

2. Start with strategy.
My friend, if you’re reading this, put down the pencil.

Everyone thinks the way to start your book is to begin writing it. I don’t agree.

Think about it. If you were building a dream house, would you go to a home improvement warehouse, buy some wood, go home and start nailing it together in your backyard? Nothing you build in your backyard is going to be your dream house.

Most people try to follow this path to get published:

• Write it first. (Make it perfect.)
• Then, market it.
• Then, they hope they make some money with it.
• And then, fingers crossed, it helps them fulfill their mission.
This is part of why many authors fail and sell very few books in their lifetime. Instead, flip it.

Here’s the path you’ll follow to write the right book:

Mission — Get crystal clear about the results you want before you start.
Money — Make sure you have a profitable path to monetize your message.
Market — Promote your book; talk about it; create desire and demand for you, your message and your products and services.
• And then, once you’ve found your voice, improved your message and proven that people want to invest time and money with you, then it’s time to make your book.
3. Make your book.
Notice I said make your book and not write your book? I don’t suggest you write your book in the traditional sense. You’re not Ernest Hemingway, and you weren’t born in the 1800s.

Instead, you can speak it, or have people help you write your book. You don’t have to do it alone.

Success tip: Writing your book is the last step. This is a mistake that many aspiring authors fall into. They spend months — in my case, years — trying to stuff stories and ideas into their masterpiece. And that’s why most people never get their book done. Or it takes them years of fiddling with it before they think it’s good enough to release to the world.

And then the response they typically get is… crickets.

Here’s a short, three-phase process for you:

• Phase 1: Plan. Reverse-engineer your success.
• Phase 2: Promote and profit. Create a profitable path to monetize your message/mission.
• Phase 3: Publish what’s proven. Test, don’t guess. Put your book together once you’ve proven your message in the marketplace.
Success tip: Again, in my opinion, the smartest thing you can do is to start with a mentor. The right mentor could save you thousands of hours and help you create desire and demand for you, your products and your services before you write your book.

Find someone badass to help you. This is a pretty simple process to follow, but most people won’t succeed without help. With the right help, your book will be awesome, and it will get done fast because you’re not working on it alone.

The right mentor will guide you through the phases of success to get a great book done. It will be a book you’re proud of that helps share your message and grow your mission.

This is not just a theory. This process works. It worked for me. It worked for my wife, a five-time number-one bestselling author. It worked for my 13-year-old daughter, 11-time number-one bestselling author. And it’s worked for hundreds of people I’ve had the privilege of mentoring.

Just please — don’t skip a phase or step and waste 20 years, like me.


Your Message Is My Mission.

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