WHAT MAKES YOU SPECIAL
EPISODE 66 of a Daily Dose of Greatness Quest with Trevor Crane
“When you love what you do, everyday is magnificent.” – Trevor Crane
“The riches are in the niches.” – Unknown
What makes you special?
How do you stand out? What makes you different?
What are you great at?
What do you love?
Ask these questions and keep asking them until you find the answer:
What makes you special? How do you stand out? What makes you different? What are you great at? What do you love?
Write your answers in your journal.
Talk to another human about it. Talk to your loved ones and ask them what makes you special.
Today, I talk about WHAT MAKES YOU SPECIAL.
And I ask some simple questions which should have really simple answers. But the truth is, we’re never going to stop seeking the answers to these questions.
What makes you special today and what it is that you love and how are you going to communicate that with the world, will probably shift. You’re a different person at 20 than you are at 40, than you are at 50 and so forth.
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Good morning, good afternoon, or good evening. Welcome to another daily dose of greatness quest.
And I’m excited because I got up two hours earlier than my alarm this morning because I was so excited about talking with you about this. I’ve been dreaming about today’s subject. And I just know it’s going to be powerful for you. Even though it’s kind of a cheeky little title. The subject today is WHAT MAKES YOU SPECIAL.
Stick around with me. This is going to be short and sweet, but I know you’re going to love it.
(INTRO – AUDO)
Okay, so I was dreaming about this and the subject of being special and what makes you unique and different and how do you stand out. And how this can be powerful for your business and your life.
And then funny enough, just as I was up this morning and thinking about this and putting my thoughts together, my buddy sent me a text message. And he talked to me, he said, “Hey, I want you to come check out my store.” This is my friend Adam that I met in the last couple of days. He’s the guy that rescued us on the lake when we were out kayaking in the rain and then he brought us in. And we’ve been hanging out for a couple of days. And he said “Before you leave New Jersey” like he goes “I’m at my store today. I’ve got a specialty pharmacy. And I think you’re going to find it very unique because we have nothing in our store except for things to help women with fertility.” He has a fertility, like specialty pharmacy.
Now here’s the interesting thing. Like my question for you today is: What makes you special? How do you stand out? What makes you different? And you know, another way to think about this in your marketing or your branding or whatnot is, What’s your superpower? And it’s a really cool answer to come up with because when you know that and when you let’s say that you’re really good at something and you love what you do, oh my God, that’s should be the, probably the title of today’s episode.
Because another thing, another power question for you to figure out what makes you special is: What do you love? What are you great at? Because if you love what you do, then every single day is magnificent. That’s a quote of the day, by the way. “If you love what you do, every single day is magnificent.”
And Adam, my new buddy, loves what he does. And because he loves what he does, every single day is a journey, every single day is a day that he loves. He’s not just looking for the end game. He’s saying, “Once I work this hard, then I will sell my company and then I will win.” In fact, that was the story he had come from. That’s what made him actually miserable in his life at one stage when he was only focused on the target instead of focused on what he loved all day long.
One of my first buddies who made a million dollars and was in my mentoring group at one stage, and he was, I was asking him questions. We were going back and forth about what was the secret to your success. And this dude told me “LOVE.” And I wanted to poke him in the eye. I was like “What? You’re a millionaire and the secret to your success is LOVE?” I was just so pissed off. I’m like, “That’s such a, give me something I can use. Don’t give me that stupid answer.”
But what he said was, he chose a business that he LOVED. He chose products, projects that he LOVED. He only hired people who LOVE what they did because he didn’t want to work with a bunch of people that were constantly looking to quit and constantly looking to, that life sucks. He wanted to work with people and his secret was LOVE. And I got to say, it’s a very powerful answer.
So my question for you today and that subject for today is around what makes you special because there’s a phrase, I’m sure you’ve heard it, “The riches are in the niches .” That’s an unknown quote. I’ll put that down today’s thing. The riches are in the niches, this is absolutely accurate. The more precise my wife has been in who she wants to work with and what it is that she sells to solve a specific problem, the more money she makes. I mean, I’m telling you it is astronomical with how much better than marketing it is.
Every time that we talked to hire a new marketing person, my wife and I, or I am helping a client get better at their marketing, truly the question is just around the specialty focus of what makes you different and unique. And then who can you help in a very small segmented niche. And this is tough for those of us that want to save the world and help everybody.
And it seems like such a simple question because when we, when you are probably answering this question, it just might piss you off your answer or lack of clarity around an answer. Because it sounds like you should have a really simple answer. But the truth is, we’re never going to stop seeking this answer.
What makes you special today and what it is that you love and how are you going to communicate with that with the world will probably shift. Just think about it. You’re a different person at 20 than you are at 40 than you are at 50 and so forth. And probably, what you are great at and what you love and what makes you special is going to shift. And your superpower, something that you might say in marketing. Like people want to know that and they want to share. Like I think my superpower is this and I think my superpower is that. This is what makes me special. And is it like, this pisses me off when I don’t know how to concisely say this.
Let me share with you also that this is a subject that I am constantly working on and trying to get better at. In fact, I would guess that you guys don’t know what I think I am great at or what I think I am makes me special or different or unique. And that is not a brand. That is me saying that I am still looking for it. So, by the way, when you ask a great question, it’s okay if you keep asking it over time. And you’ll get better and better at your answer.
So like I believe that I’ve always been a phenomenal communicator. And even better than that, I’ve been really good at helping others tell their STORY. And STORIES are one of the most powerful things you can use in your marketing, in your communication, in your branding. If you want to influence other people, everything is STORY. Whether you are your own TV show, or you are just trying to talk to another human. If you have every, if you have a desire to communicate anything in your life, to create anything in your life, it all comes down to STORY.
And so, it’s interesting that I have now helped people, are now helping people publish their books. And I’m helping them with their digital marketing. And I’m helping them with things. So, I think I’m a phenomenal storyteller. But more important than telling you my story, and I might fall a little short in telling you the perfect story from my perspective, I’m really great at helping you tell your story.
Which is why I’m really grateful that now I get to help people write their books and publish their books and improve their marketing and make more money and help more people. It’s pretty cool. Now is that all concise in this perfect little package? Probably not.
Now, I wouldn’t say that our marketing is really great at helping communicate that with you. Maybe you think so, maybe you don’t, I’m not sure. I know that I want to keep improving it. But here’s my, the reason I share that with you is, it’s quite possible that when you do come up with this answer, it’s not going to be perfect.
In fact, I would challenge you that being perfect is like the lowest standard you can set for yourself. What you want to do is just get more and more clarity. You’ll get better and better in telling your story and telling the world about what makes you different and unique and stand out. And how you can figure that out, is basically, and I don’t know exactly, other than you keep focused on it. And you can make it happen eventually.
But I think it’s the questions that you ask yourself. I already gave you some powerful questions to start this process. And so, my challenge for you today is to ask these questions and keep asking them until you find the answer. And then you jot them down in your journal. You talk to another human about it, you know.
A friend of mine said that one of the best ways he likes to do this is that you, truly if you don’t know what makes you special and unique, and what makes you stand out, he said you need to go have dinner. You need to go get your mom and your best friend and your girlfriend or whatever it is. And you get together and you take them to dinner and you go, “Hey” and you and it’s gonna be kind of weird, because you’re going to say, “I want to focus on something.” and it’s going to be a subject of you. You want to know what makes you different, unique and powerful and stand out. You want to know how the world sees you, so you can double down on what you’re great at.
So, every day can be magnificent. And you can focus on that. That’s one way. You can ask your buddies and friends and people who know you that and stay focused on it. But another way is to just ask the questions I’ve already given you today: What are you great at? What do you love? and What makes you special? And then find a way to double down on what you’re great at instead of trying to focus on your weaknesses.
And again, I think I, Gary Vee probably dropped this bug in my ear here recently because I’ve been listening to him a lot lately. And that’s probably where this comes from. But it was also the subject of how, what would be the most valuable for you in this, to help you figure out what it is that you love and to give you permission to focus on that all the damn time. So, that every day can be what you want it to be.
I think it’s pretty cool, brother. I mean, Adam, my new buddy said, “Come check out my specialty pharmacy.” He told me that the reason that he won with what he did is he was so niche specific. Then he sold his company when he was in his mid to late 30s. He sold his company for millions of bucks. And he entertained me the last few days with his really expensive house, I don’t know what it is, on this beautiful lake, on this private lake and whatnot. Because he had cash, man. Because he sold his company to a big conglomerate. I don’t know what it was, Walgreens, Walmart or something like that.
And they bought his company and had him come in and work with them to help them scale because he was so specific in this little specialty pharmacy. And he was able to focus on a niche. And he created riches in that niche. And funny enough, he is back in that same business today. The one that he sold years ago, he’s now in again today. He had a no non-compete or what that’s over or whatnot. He’s back in that industry. And he’s doing it differently this time.
Last time he was doing it and he was great at it, but he didn’t love it. And he didn’t love it because he was focused on an end goal. He wasn’t focused on what he loved every day. Today, he’s focused on serving and helping people. And he’s realized what makes him happy is helping people every day. And I know that sounds cliché’ and cheesy but that’s what he’s interested in. And now he’s focused on building a new business. And who cares whether or not it makes money now, I’m sure it will for he is a successful, intelligent, profitable guy. But what he’s focused on every single day is something that he loves what he does.
And so that’s it for you today. I went on a little longer than I wanted to because it’s really a simple question but it’s maybe a more complicated answer for you. And I want to let you know that it’s okay if you don’t make it perfect. So, do this. Answer some of these questions. Focus on finding some loved ones who can help you find out what makes you special. Because when you can get better at this in your marketing and you get more clarity around this in your life, it can shift everything. Because then every day you spend doing things that you love.
And today I’m going to go do some things that I love and communicate with some more people that I want to help. And I hope you make today magnificent. And that you love what you do today. And if you’re a little frustrated, didn’t figure this out perfectly yet, that’s okay. Join the club. Because most of the people that I know, that are even really good at communicating this, and already know what they love and what they do, dude, their conversations are shifting as well. Because they are evolving as who they are.
And their new and evolving superpower will reveal itself shortly and they’re going to have this new epiphany. So welcome to your new epiphany. I hope it comes today and hope you get more clarity every single day.
And I can’t wait to see you tomorrow on another daily dose of greatness quest.
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