<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/6546383/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/backward/render-playlist/no/custom-color/f99b0e/" height="90" width="100%" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe>


EPISODE 32 of a Daily Dose of Greatness Quest with Trevor Crane


Are you more concerned about what something COSTS?
Or the RESULTS you’re going to get


“Effort only fully releases its reward after a person refuses to quit.” – Napoleon Hill

Effort only fully releases its reward after a person refuses to quit.


FIRST – Instead of asking the question, What it’s going to cost? Or, What it’s going to take? Ask yourself, “What results I want to get?”


What – do – you – want?

SECOND – Write it down in your success journal.

Do this BEFORE you invest your TIME, MONEY, ENERGY and RESOURCES into creating those results.


On today’s episode, I talk about COST vs. REWARDS. If the cost is greater than the rewards, then there’s no point in doing moving forward.

You can use this strategy to evaluate your investments into any program or any activity you’re considering.
All by asking a better question. “What are results you want to get?”

It’s not the question of COST. It’s the RESULT that matters.


Get a FREE COPY of my book, HIGH PAYING CLIENTS at: trevorcrane.com/freebook


Trevor Crane is best known for 2 bestselling books, ​High Paying Clients ​and ​Big Money With Your Book… without selling a single copy.

If you want to become IRRESISTIBLE to your ideal target client, and massively grow your leads sales and revenue, Trevor can help you craft a book that becomes your most powerful marketing tool, in 90-days or less. For details visit: ​EpicAuthor.com


Today, I had a conversation with a potential client who was really concerned about what’s it’s going to cost him to invest in working with me. And the crazy thing is, that I think he’s approaching the conversation from a really challenging place. I know that I have asked questions like that in the past but I challenged him that there’s a different way to look at his investment. And it’s a hell of a lot more about what you’re going to get out of something and what the result is going to be, instead of what is it going to cost.

I think you’re going to love today’s show.


Alright, welcome back.

So cost and rewards. I don’t know about you, but I have done this. I have asked the question often about what’s it going to cost. And I have often approached things in such a way where I’m trying to find the least amount of expense when I go get something. In fact, I do this all the time. I want to make sure I’m not getting into deep. But for those people who are living in abundance and have audacious results, that’s not really the best way to ask questions.

In fact, I shared with this new potential client of mine a story about how I just recently invested, agreed to invest 35 grand into this new program. And I, you know, if you just look at what’s it going to cost. My focus is on what it’s going to take for me to go get the job done. What’s it going to, how’s it going to hurt me? I’m going to have to pay this money to go get this, to invest in something, whatever it is.

And I think a much better approach is to flip the conversation. That’s why I actually challenged this new friend of mine. And I said, instead of looking at my program or any program as what it’s going to cost you, that’s really not the best way to do it. Like if you’re going to go ahead and look at your, a body that you want to say you want to.

I’m not talking about you, building a relationship with someone. I’m talking about the physical specimen that you want to become. The question is not about how much work it’s going to take. It’s like, what do you want? What’s the end result? Because then if you set a big goal, it’s probably going to be one that’s going to challenge you. Probably going to have to go through some cost in some way where it’s going to cost you time, money, energy and resources.

The real question is, what is the result that you’re going to get? And then get clear about the results that you want. And whether or not, whatever it is that you’re buying, regardless of the cost, is going to get you what you want. See, the key question here is not what it’s going to cost and not what it’s going to take. It’s what is the result that you want and flip the conversation.

You know, when I’m looking to invest in something or buy something or hire a mentor or a coach or consultant or a program or a pair of shoes or car, I’m trying to look at what’s the result that I want out of it. And then I based my buying decision and my choices based on whether or not I’m going to get the results I want, if I’m happy with that result.

Oftentimes, focusing on the result that you really want will adjust the way that you’re going to go get it. You get clear about what you want and why. Then you can make a better decision about whether or not you should go ahead and start something or buy something, or whatever it is. And I think this is really the key. It’s not the COST. It’s the RESULT.

And if you get clearer around the result that you want and you want to have that burning desire. That’s a hell of a lot more than the cost for example. Then now, you’re making a really good choice.

I remember hearing from Keith Cunningham years ago. By the way, if you don’t know the name Keith Cunningham, I met him at a Tony Robbins event. He was speaking on stage about wealth and about abundance and about how to become rich and invest in a variety of different things.

And Keith Cunningham is one of the dads that Robert Kiyosaki talks about in his book called RICH DAD POOR DAD. And Robert Kiyosaki based that book RICH DAD POOR DAD on what he, on his rich dad, which was actually combination of three people. And one of those people was Keith Cunningham. And Keith Cunningham was approaching the world in a different way.

And Robert Kiyosaki wrote in his book about his rich Dad and his poor Dad. That it was about the mentality of his poor Dad. How it was a really nice mentality, but it wasn’t what was going to make them rich. His poor Dad was a very intelligent guy who was struggling to get by his entire life. And the combination of people that Robert Kiyosaki put into his rich Dad, so this is like as he said, he combined three people into that one rich Dad. What he puts in the story was a combination of thought processes and strategies that people who live in abundance and create rich life actually approach things.

Keith once said this on stage. He said, “Hey, when you are faced with a choice and you’re going to choose whether or not you’re going to buy product A or product B.” He said, “You’ve got to figure out what is your mechanism for how you’re going to make that choice. Now most people will approach the thing and say well it’s totally okay for candy corn or whatever it is that they’re buying. They’re going to say, well, I’ll just say all things being equal, I’ll buy the one that’s less expensive.”

Now I don’t know about that most people part. That’s actually the frame that I come from, with the scarcity that I grew up with and trying to make sure that I save a buck. And I’m constantly trying to figure out from that mindset, constantly trying to figure out how I can save a buck.
But Keith Cunningham said that when he’s faced with the question of whether he should buy A or B and all things being equal, you can’t tell which one is necessarily better than the other and which one’s the best choice to buy. You’ll always buy the more expensive one because you just assume that if it costs more money, it must be more valuable and have more quality.

And it was a frickin blew my mind when he talked about approaching it from that. But part of the reason that he approaches questions with that in mind about whether or not he’s going to make a decision, one way or the other. Well, there’s a lot of reasons why. One is that it helps to make a quick decision. And quick decisions oftentimes equal quick results, whether they’re positive or negative. But when you make quick decisions you get quick results versus when you choose not to make a decision. It’s still a decision you’re just choosing to sit on the fence and do nothing.

And so he had to find a mechanism to help him make decisions quickly. And then he chose what for him meant what would be the most valuable. And so instead of looking at it as – what’s going to be the most affordable and how can I save the most money – which is more of the frame that I grew up with when I didn’t have enough. That’s nice for you, Keith Cunningham. I don’t have enough.

And then when I was watching him share that story and tell and share this I didn’t have enough money. Like I it was hard for me to spend money on a lot of different things. I wanted things that I could not afford but I definitely challenged me to to reconsider how I face the questions I’m going to be given. And how I’m going to answer them.

And it brought back that conversation that I had today with a new potential client saying “Trevor, what’s this going to cost me? I have several options: I may choose to go with you and I may choose to go with someone else. And quite frankly, you’re more expensive than this other guy. And why would I want to hire you than someone else?”

And look I shared with them and I’m going to share this with you. Like I don’t want to convince people to buy from me. I don’t want to try to be in a position where I have to constantly be trying to convince and persuade and influence and sell someone in such a way where they have to be forced to make a decision with me. Because there is a truism I think that shows up that when you convince a man against his will, he’s of the same mind still.

And so I don’t want to convince someone. In fact, what I did is, I reversed the question and I said, why would you, from what you understand about me and this other company whatever it is you’re looking to hire you know what’s the, what’s the distinction? like what are the differentiating factors? What are you going to get if you take my program versus this other guy’s program, what’s the result? and I will support you in that decision.

If you don’t feel conviction and you feel congruent that you’re going to create a phenomenal result with me, don’t buy from me. And if you are not convinced that you’re going to create a phenomenal result from working with this other company, then don’t buy from them. Then do something else. Pick something that will give you a phenomenal result, regardless of the cost.

And if you think the COST is going to be greater than what the REWARD that you’re going to get, don’t do it. I’m not going to do it. But in this case, if you’re looking to grow your business, write your book, become a bestselling author and elevate your brand and increase your fees and get more speaking gigs, which are the things that he wanted, then I’m like if you believe you get those results with me, then you should buy from me. If you don’t believe so, you should not get those things for me.

So I would not approach the world as the – what is going to cost me? but what are you going to get out of it? What’s the result that you want? Get clarity around that. Then you can get really clear about some cool result, cool ways you can make that happen doesn’t mean you should buy myself or anybody stuff. The real key here is what do you want and make sure that the things that you invest in, your time, money, energy and resources and focus are going to help you create those results.

That’s all I got for you today.

If you liked this episode make sure you like, give me a thumbs up on iTunes and leave a nice comment and maybe share this with somebody that you know love and care about. Because I’m here every day doing a daily dose of greatness quest, which means bringing you some little tidbit that will help take your life and business to the next level.

I can’t wait to see you tomorrow.