I knew it.
But when I published my first book, I was so focused on just getting it done, and out, that I forgot to put any energy towards getting reviews.
So I did what many authors do…
Nothing.
And my reward was a 1-STAR review on my first book.
It was my first book review on my first book.
It felt like a punch in the stomach.
Then, a day later, I got a second 1-star review.
That punch felt like it hit below the belt.
(To be clear, I mean it felt like a PUNCH IN MY BALLS.)
Hopefully, your first review won’t be a 1-Star review.
(Hopefully, this article will SAVE you from that.)
But, I actually hope you DO GET A 1-STAR review.
Not today. (I’m not a sadist.)
But, some day.
And when it happens to you, (and it will if you wrote a book that really makes a difference) I want you to CELEBRATE it.
Yes, celebrate the haters.
Here’s a message I recently sent to, Mimi Secor, one of my Book Mentoring clients, who just got her first 1-star review.
(I also posted this in our Epic Author Mentoring group, so you’re getting an inside peak into our little family.)
Hey Mimi…
CONGRATULATIONS!!! YOU GOT YOUR FIRST 1-STAR REVIEW!!!
Yes, I said 1-star.
Not, 5-star.
And I’m CELEBRATING it.
Mimi, seriously:
Well done.
We NEED “haters“ as much as we need those who LOVE us.
(I’m attaching a screenshot for you, and for everyone.)
HERE’S A MESSAGE FOR EVERY EPIC AUTHOR IN OUR GROUP:
When you publish your book… Some people will NOT like it.
Period.
You can please some of the people, some of the time.
But you’ll never please all of the people, all of the time.
Don’t try.
And don’t be scared of the haters.
Embrace them.
Love them.
Thank them.
They are the people you DON’T have to WASTE your time with. Thank God.
They are the people who would NEVER buy your shit or like what you do anyway. Thank God.
They are there to REMIND you, how COOL it is that you get to PICK your favorite clients. Thank God.
I SERIOUSLY celebrate the 1-star reviews.
I laugh at them.
I don’t hide from them.
And…
THIS IS WHY IT IS SO IMPORTANT that you start your own review-campaign, and you solicit people who LOVE your book, to leave GREAT REVIEWS before you get a hater-troll who trashes your book.
When your first review is a 1-star, which happened to me with my first book, it feels like shit.
Instead, your JOB IS TO GET 30+ reviews ASAP.
Why? Well, it contributes to Amazon’s algorism, and they will PROMOTE YOU MORE.
That’s a BILLION dollar company who will promote and market you FOR FREE.
But you have to do your part.
GO GET THOSE REVIEWS!
30-minimum
60-is better
100+ Shows you’re a freaking badass
Reviews are one of the MOST important parts of your marketing.
As a BONUS, and a REMINDER…
I’m going to leave a link here to a little PDF I created to HELP YOU GET REVIEWS.
GO GET THEM!!!
And… to EVERYONE in the group…
“Would you like the rest of us to review YOUR book?”
If so…
You may want to HELP MIMI out, and review her book NOW.
TODAY.
And, Mimi’s book is only $2.99 on Amazon.
LINK: http://amzn.to/2DtgkGc
LAST THING:
Make sure you READ the instructions I give you here… BEFORE you review Mimi’s book.
If not, Amazon may REJECT your honest review.
Here’s a link to the PDF, to help you learn HOW TO LEAVE A GREAT REVIEW: http://trevorscrane.weebly.com/uploads/1/5/8/4/15840772/5-star-amazon-reviewpdf.pdf
I also have a video where my wife and I talk about it, for a review-campaign I created for one of my books: https://vimeo.com/205283483
I’m giving this to ALL OF YOU, so you can see one of the ways I got reviews for my book.
You’ll see that my wife and I chose to have a bit of FUN with the videos.
And you’ll see on the THANK YOU PAGE of the funnel I just gave you, one of the ways I USED the video to help make it easire for people to leave reviews.
YES, you can MODEL this, and ALL of our funnels.
We have the SWIPE-FILE for you.
This was a long post.
I hope it was valueable for you.
Have an EXCELLENT day!